Industry
Automotive
Project
Email Marketing Design
Email Marketing and Promotionals
01/ Project Overview:
Send frequent emails to keep the audience updated on promotional offers and available products within the business.
02/ Objectives:
Keep subscribers engaged and interested in the business brand by sending emails that promote special discounts and exclusive deals. Ensure that content is user-friendly and helps build trust. These include the visual layout of emails and featured product hero banners that are frequently utilised in marketing campaigns.
03/ Design Process:
Incorporate brand elements such as logos, colours, and fonts to maintain consistency with other marketing materials and reinforce brand identity. Use of high-quality images that are relevant to the promotional offer or campaign. Images should be optimised for web use to ensure fast loading times.
Include graphics or icons to highlight key points or guide the reader’s attention. These can be used to break up text and make the email more visually engaging. Incorporating GIFs if they enhance the message and engagement, they can be effective for demonstrating products or creating a dynamic visual experience. Structured process to ensure they are effective, engaging, and aligned with marketing goals.
Place the CTA prominently within the email and use contrasting colours or buttons to make it stand out. The CTA should be easy to find and understand. Determine the frequency of promotional emails to avoid overwhelming subscribers. Balance promotional content with informational or engaging content to maintain interest. Iterate on Design: Make adjustments to the email design, content, and strategy. Continuous improvement to optimise future campaigns.
04/ Outcome:
Strong Click-Through Rates (CTR) B2C: Consumers are clicking on links within the email, indicating interest in the featured products, services, or content. This shows the email was engaging and relevant and improved revenue.
B2B: Business recipients are clicking through to learn more about products or services that could benefit their operations, indicating a successful alignment of the email’s content with their business needs.
Both B2C and B2B audiences are directed to the website, where they explore additional products, services, or content. This increase in traffic has led to improved conversion rates.
01/ Project Overview:
Send frequent emails to keep the audience updated on promotional offers and available products within the business.
02/ Objectives:
Keep subscribers engaged and interested in the business brand by sending emails that promote special discounts and exclusive deals. Ensure that content is user-friendly and helps build trust. These include the visual layout of emails and featured product hero banners that are frequently utilised in marketing campaigns.
03/ Design Process:
Incorporate brand elements such as logos, colours, and fonts to maintain consistency with other marketing materials and reinforce brand identity. Use of high-quality images that are relevant to the promotional offer or campaign. Images should be optimised for web use to ensure fast loading times.
Include graphics or icons to highlight key points or guide the reader’s attention. These can be used to break up text and make the email more visually engaging. Incorporating GIFs if they enhance the message and engagement, they can be effective for demonstrating products or creating a dynamic visual experience. Structured process to ensure they are effective, engaging, and aligned with marketing goals.
Place the CTA prominently within the email and use contrasting colours or buttons to make it stand out. The CTA should be easy to find and understand. Determine the frequency of promotional emails to avoid overwhelming subscribers. Balance promotional content with informational or engaging content to maintain interest. Iterate on Design: Make adjustments to the email design, content, and strategy. Continuous improvement to optimise future campaigns.
04/ Outcome:
Strong Click-Through Rates (CTR) B2C: Consumers are clicking on links within the email, indicating interest in the featured products, services, or content. This shows the email was engaging and relevant and improved revenue.
B2B: Business recipients are clicking through to learn more about products or services that could benefit their operations, indicating a successful alignment of the email’s content with their business needs.
Both B2C and B2B audiences are directed to the website, where they explore additional products, services, or content. This increase in traffic has led to improved conversion rates.
01/ Project Overview:
Send frequent emails to keep the audience updated on promotional offers and available products within the business.
02/ Objectives:
Keep subscribers engaged and interested in the business brand by sending emails that promote special discounts and exclusive deals. Ensure that content is user-friendly and helps build trust. These include the visual layout of emails and featured product hero banners that are frequently utilised in marketing campaigns.
03/ Design Process:
Incorporate brand elements such as logos, colours, and fonts to maintain consistency with other marketing materials and reinforce brand identity. Use of high-quality images that are relevant to the promotional offer or campaign. Images should be optimised for web use to ensure fast loading times.
Include graphics or icons to highlight key points or guide the reader’s attention. These can be used to break up text and make the email more visually engaging. Incorporating GIFs if they enhance the message and engagement, they can be effective for demonstrating products or creating a dynamic visual experience. Structured process to ensure they are effective, engaging, and aligned with marketing goals.
Place the CTA prominently within the email and use contrasting colours or buttons to make it stand out. The CTA should be easy to find and understand. Determine the frequency of promotional emails to avoid overwhelming subscribers. Balance promotional content with informational or engaging content to maintain interest. Iterate on Design: Make adjustments to the email design, content, and strategy. Continuous improvement to optimise future campaigns.
04/ Outcome:
Strong Click-Through Rates (CTR) B2C: Consumers are clicking on links within the email, indicating interest in the featured products, services, or content. This shows the email was engaging and relevant and improved revenue.
B2B: Business recipients are clicking through to learn more about products or services that could benefit their operations, indicating a successful alignment of the email’s content with their business needs.
Both B2C and B2B audiences are directed to the website, where they explore additional products, services, or content. This increase in traffic has led to improved conversion rates.