Industry
Automotive
Project
Print & Digital Marketing
Digital & Print Marketing Campaigns - Highlight and elevate the customer’s experience
01/ Project Overview:
ECP is dedicated to being more than a top provider of car parts; they offer an extensive range of accessories designed to enhance customer’s vehicle experience. Their selection includes everything from interior and exterior accessories like floor mats, seat covers, and cleaning accessories, to premium maintenance products and tech gadgets. This project aims to spotlight and raise awareness about these additional product categories within the business.
02/ Objectives:
By utilising a combination of digital and print campaigns across multiple platforms, along with in-store posters in more than 250 branches nationwide, significantly extend the brand’s reach. The goals are to elevate brand awareness, increase audience engagement, and drive higher revenue by highlighting that we offer more than just car parts.
03/ Design Process:
To effectively deliver digital and print materials for campaigns that highlight a broader range of e-commerce accessories beyond just car parts, a structured design process is essential.
Create a creative brief that details the campaign’s visual style, tone, and essential elements. Each category will feature its own colour theme to distinguish between different ranges, while also establishing a new brand identity that introduces a fresh look and feel.
Designed and produced all assets for both digital platforms and in-store displays, effectively reflecting the campaign’s objectives and enhancing business awareness and growth.
Designed product montages featuring a selection of highlighted items that required increased visibility or were available at a discount offer.
04/ Outcome:
As customers browse, they encounter key product promotions, which heightens their interest and engagement with the featured items, ultimately driving increased sales.
Received positive in-store feedback and observations, which demonstrated the effectiveness of the campaign in driving interest and raising awareness.
Enhance promotional visibility and direct traffic to the website for the non-car parts range, with the primary goal of broadening the business’s category offerings.
01/ Project Overview:
ECP is dedicated to being more than a top provider of car parts; they offer an extensive range of accessories designed to enhance customer’s vehicle experience. Their selection includes everything from interior and exterior accessories like floor mats, seat covers, and cleaning accessories, to premium maintenance products and tech gadgets. This project aims to spotlight and raise awareness about these additional product categories within the business.
02/ Objectives:
By utilising a combination of digital and print campaigns across multiple platforms, along with in-store posters in more than 250 branches nationwide, significantly extend the brand’s reach. The goals are to elevate brand awareness, increase audience engagement, and drive higher revenue by highlighting that we offer more than just car parts.
03/ Design Process:
To effectively deliver digital and print materials for campaigns that highlight a broader range of e-commerce accessories beyond just car parts, a structured design process is essential.
Create a creative brief that details the campaign’s visual style, tone, and essential elements. Each category will feature its own colour theme to distinguish between different ranges, while also establishing a new brand identity that introduces a fresh look and feel.
Designed and produced all assets for both digital platforms and in-store displays, effectively reflecting the campaign’s objectives and enhancing business awareness and growth.
Designed product montages featuring a selection of highlighted items that required increased visibility or were available at a discount offer.
04/ Outcome:
As customers browse, they encounter key product promotions, which heightens their interest and engagement with the featured items, ultimately driving increased sales.
Received positive in-store feedback and observations, which demonstrated the effectiveness of the campaign in driving interest and raising awareness.
Enhance promotional visibility and direct traffic to the website for the non-car parts range, with the primary goal of broadening the business’s category offerings.
01/ Project Overview:
ECP is dedicated to being more than a top provider of car parts; they offer an extensive range of accessories designed to enhance customer’s vehicle experience. Their selection includes everything from interior and exterior accessories like floor mats, seat covers, and cleaning accessories, to premium maintenance products and tech gadgets. This project aims to spotlight and raise awareness about these additional product categories within the business.
02/ Objectives:
By utilising a combination of digital and print campaigns across multiple platforms, along with in-store posters in more than 250 branches nationwide, significantly extend the brand’s reach. The goals are to elevate brand awareness, increase audience engagement, and drive higher revenue by highlighting that we offer more than just car parts.
03/ Design Process:
To effectively deliver digital and print materials for campaigns that highlight a broader range of e-commerce accessories beyond just car parts, a structured design process is essential.
Create a creative brief that details the campaign’s visual style, tone, and essential elements. Each category will feature its own colour theme to distinguish between different ranges, while also establishing a new brand identity that introduces a fresh look and feel.
Designed and produced all assets for both digital platforms and in-store displays, effectively reflecting the campaign’s objectives and enhancing business awareness and growth.
Designed product montages featuring a selection of highlighted items that required increased visibility or were available at a discount offer.
04/ Outcome:
As customers browse, they encounter key product promotions, which heightens their interest and engagement with the featured items, ultimately driving increased sales.
Received positive in-store feedback and observations, which demonstrated the effectiveness of the campaign in driving interest and raising awareness.
Enhance promotional visibility and direct traffic to the website for the non-car parts range, with the primary goal of broadening the business’s category offerings.