Industry
Automotive
Project
Digital Brochures
B2B Print & Digital Brochures
01/ Project Overview:
Develop seasonal versions of digital and print brochures tailored for B2B customers.
02/ Objectives:
B2B buyers have shifted their purchasing behaviour, now seeking personalised content, sometimes more strongly than B2C customers. Expand reach through multichannel marketing to enhance buying power.
03/ Design Process:
Collecting product data and information from marketing stakeholders. Settle for the overall look and style of the catalogue. This needs to reflect the business, both in terms of branding and feel.
This involves carefully planning the layout and crafting the featured imagery to ensure a visually appealing design. After the layout and images are finalised, an extensive production process is initiated to create a proof of the final version, including any necessary adjustments to the content.
04/ Outcome:
Successfully increasing sales and staying ahead of the competition, which showcase products to potential buyers in a well-organised and visually engaging way. Unlike print brochures, digital versions have a wider reach, allowing companies to connect with more customers globally. These documents can be accessed from anywhere and are easily shareable through social media, email, and various other marketing channels.
01/ Project Overview:
Develop seasonal versions of digital and print brochures tailored for B2B customers.
02/ Objectives:
B2B buyers have shifted their purchasing behaviour, now seeking personalised content, sometimes more strongly than B2C customers. Expand reach through multichannel marketing to enhance buying power.
03/ Design Process:
Collecting product data and information from marketing stakeholders. Settle for the overall look and style of the catalogue. This needs to reflect the business, both in terms of branding and feel.
This involves carefully planning the layout and crafting the featured imagery to ensure a visually appealing design. After the layout and images are finalised, an extensive production process is initiated to create a proof of the final version, including any necessary adjustments to the content.
04/ Outcome:
Successfully increasing sales and staying ahead of the competition, which showcase products to potential buyers in a well-organised and visually engaging way. Unlike print brochures, digital versions have a wider reach, allowing companies to connect with more customers globally. These documents can be accessed from anywhere and are easily shareable through social media, email, and various other marketing channels.
01/ Project Overview:
Develop seasonal versions of digital and print brochures tailored for B2B customers.
02/ Objectives:
B2B buyers have shifted their purchasing behaviour, now seeking personalised content, sometimes more strongly than B2C customers. Expand reach through multichannel marketing to enhance buying power.
03/ Design Process:
Collecting product data and information from marketing stakeholders. Settle for the overall look and style of the catalogue. This needs to reflect the business, both in terms of branding and feel.
This involves carefully planning the layout and crafting the featured imagery to ensure a visually appealing design. After the layout and images are finalised, an extensive production process is initiated to create a proof of the final version, including any necessary adjustments to the content.
04/ Outcome:
Successfully increasing sales and staying ahead of the competition, which showcase products to potential buyers in a well-organised and visually engaging way. Unlike print brochures, digital versions have a wider reach, allowing companies to connect with more customers globally. These documents can be accessed from anywhere and are easily shareable through social media, email, and various other marketing channels.