Promotional Marketing Campaigns across all platforms including App

01/ Project Overview:

To build a long-term relationship with customers, enhance brand value, and increase overall sales and market share through online promotional campaigns including flash sales.

02/ Objectives:

Develop and market campaigns or services across multiple platforms, including the website, emails, and social media, to enhance consumer awareness and drive conversions. The goal is to inform, persuade, and remind both potential and existing customers about a product or service to increase short-term sales.

03/ Design Process:

Plan all logistical and operational aspects of the campaign. This includes scheduling, budgeting, and resource allocation. Ensure that every part of the campaign is aligned with the overall strategy.

Determine the size and format of the banner based on where it will be displayed on the website (e.g., hero banner, sidebar, pop-up, App design and social media). Ensuring the design is responsive to adapt to different screen sizes.

Create a visual hierarchy that guides the viewer’s eye to the most important elements. Typically, the sale message or discount should be the most prominent, followed by supporting text and the CTA.

Utilise white space effectively to avoid clutter and make the banner easy to read. The design should be clean and focused on the key message.

Select images that align with the sale theme and appeal to the target audience. Use colours that grab attention and evoke the right emotions. Red is often associated with urgency and sales, while green can signal savings. Ensure colours align with the brand’s identity. Test different headlines, images, CTAs, and colours to optimise the design.

Use insights gained from the analysis to inform future promotional designs. Identify what worked well and what could be improved for upcoming campaigns. This should be an ongoing process for all seasonal promotions, including major events like Black Friday and Christmas.

04/ Outcome:

Turning Clicks into Sales: Campaigns successfully leads to conversions, meaning that users who clicked on the banner went on to complete a purchase or sign up for the offer. This is a direct measure of the banner’s effectiveness in driving sales.

Higher AOV: The banner may also increase the average order value (AOV) if the discount encourages customers to buy more products or more expensive items.

Campaign banners attracts more visitors to the website, increasing overall traffic. This can be especially valuable during sales periods, as it brings in potential customers who may not have visited the site otherwise.

Associating the brand with a good deal or value proposition (like a discount offer) can create a positive impression in the minds of consumers, leading to higher brand loyalty.

These campaigns play a crucial role in boosting sales during the promotional period, helping to meet or even surpass sales targets. Major campaigns, like Black Friday, have consistently delivered high conversion rates and have been well-received by the company.